Clear Content and Easy Navigation

What are you going to tell people about when they come to your site.  Do you have a product to sell, information, skill.  Some of the websites on line are just information brochures and a way for there customers to contact them. Other have libraries of information either about their business or educational material.  I say I don't like to write, probably because it seems so time consuming to me, but friends tell me I am pretty good at expressing my thoughts on paper (screen :) Most importantly you must have some kind of structure to your content so it is easy for navigating from one page to another.  Now personally I don't like to read and article and have to go to three different pages just to see what the article is about.

Four steps of planning your site content...

1) Optimal Niche -Discover the correct niche for your website and you won't be working, you'll be playing.

Your goal is to find a subject that you really know and like and that you think would have some appeal for others. Your passion will make creating a website fun and easy. If a concept really turns you on, you won't be working. You'll be playing.

2) Finding Keywords - Find correct keywords and choose the most profitable website concept for you. For general keyword information I have a free tool.  For more in-depth use this for keyword mining.

Build a table of keywords that can bring targeted traffic to your website and are often searched for, but still not so competitive as to make a top ranking next to impossible. If you have several concepts to choose from, analyze related keywords and make a decision which concept is the most profitable.

3) Analyzing Competitors can use this software.
Make your final website concept ever more profitable by analyzing and using the competition.

The goal of this step is to grow your keyword list, to get more ideas for your site content, and to find possible partners (merchants who offer affiliate programs or pay-per-click advertising).

4) Site Structure
Build the optimal structure of your website that corresponds with your table of highly profitable keywords.

The correct structure will make your site easy and navigable for both your visitors and your search engine spiders.

Here is a basic site view of structure.

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